How red is iphone 8 red?

How red is red? The new "Product Red" iPhone 8 and 8 Plus won't arrive until this Friday, but I was able to get a sneak peek earlier Tuesday in New York. And I brought along last year's Product Red iPhone 7 Plus to compare. And believe it or not, there is a difference.

I don't really get excited about phone colors, truly. But some people do. And the Product Red phone does give some money to a good cause. So, here's what the new red phones are like in person.

First off, the new red iPhone 8 and 8 Plus models have black fronts, as opposed to the white on the previous models. But the whole feel is a little more dramatic this time. The red on the back is darker, too, depending on the angle, and the glossy touch makes it look even more slick than it does in the photo. White on red looks pretty decent than black on red. But it doesn't look good as iphone 7 red. Glass top made it look dodgy.